Customer story
Ekipa logo

Ekipa Consultancy

Visit website

How Ekipa Connects Agile Work, Customer Context, and AI

Ekipa uses Kanban Tasks, Sales CRM, and Tooling Studio MCP to keep delivery, relationships, and follow-up moving inside Google Workspace.

Kanban TasksSales CRMTooling Studio MCP
Ekipa workshop with a team collaborating around an Agile board

Ekipa is a multinational team of consultants, coaches, and facilitators helping organisations build modern, adaptive ways of working across Southeast Asia and beyond.

The team uses Tooling Studio to bring the same principles into its own day-to-day work: make work visible, keep customer context shared, and let technology remove friction from the next useful action.

Paul Hutton, Ekipa co-founder and Agile consultant

“For us, the value is having the work, the customer context, and the next step in one place. Tasks and CRM give the team clarity day to day, and MCP lets us use AI to keep that workflow moving.”

Paul Hutton, Co-founder, Agile Consultant and Coach at Ekipa

Customer snapshot

Ekipa logo

Customer

Ekipa Consultancy

Work

Agile training, coaching, and consulting

Workflow

Client delivery, relationships, and follow-up

Products

Kanban Tasks, Sales CRM, MCP

Workspace

Google Workspace

Benefit

Less tool switching and clearer next actions

1

Agile work should stay close to the team

Ekipa helps organisations build courageous, innovative, high-performing teams through Agile training, coaching, and consultancy. Its own team works across countries, clients, workshops, and commercial conversations, so visibility and follow-through matter just as much internally as they do in the programmes Ekipa delivers.

The practical challenge is familiar: client requests arrive in Gmail, documents live in Drive, meetings shape the next action, and relationship context develops over time. When tasks and customer information sit in separate tools, the team has to reconstruct the story before it can move the work forward.

Tooling Studio keeps that operating layer inside Google Workspace. Ekipa can move from an email or meeting to a task, a customer record, or an AI-assisted review without introducing another disconnected workspace.

2

Kanban Tasks turns conversations into visible work

Kanban Tasks gives Ekipa shared boards for delivery work, internal initiatives, and follow-up. A request that starts in Gmail can become a task with an owner, due date, comments, files, and a clear place in the workflow.

That visibility supports the habits Ekipa teaches: make work visible, keep priorities clear, limit work in progress, and shorten feedback loops. Team members can see what is waiting, what is moving, and what needs attention without relying on a separate status document.

That fit matters to Ekipa because the board lives where the team already works. For an Agile consultancy, that is more than convenience. It lowers the friction of keeping the board current, which makes the working practice easier to sustain every day.

3

Sales CRM keeps the relationship beside the action

Ekipa's work is relationship-led. Prospects, clients, partners, facilitators, and follow-up conversations can span multiple people and markets. Sales CRM gives the team a shared place for contacts, organisations, deals, notes, ownership, and next steps.

Instead of leaving commercial context in individual inboxes, the team can see where a relationship stands and connect the next action to the right account. A follow-up task can stay close to the relevant contact or organisation, so delivery and relationship work do not drift apart.

This creates a lighter daily rhythm: review the pipeline, understand the latest context, and move the right follow-up into Kanban Tasks. The CRM remains the shared record while the board makes the work visible.

4

MCP gives AI a safe route into real work

Tooling Studio MCP lets Ekipa connect an AI assistant to the task and CRM workspace the team already maintains. The assistant can search accessible records, review open work, update relevant fields, and help create or organise follow-up tasks.

That makes useful day-to-day routines possible: prepare a review of open actions before a meeting, find customer context without searching across separate tools, turn a decision into assigned work, or surface records that need a next step.

The important distinction is that the AI works with the real workspace rather than producing a disconnected summary. Ekipa's team stays in control of the records and decisions; MCP helps reduce the manual work needed to keep them current.

5

A practical expression of Ekipa's own philosophy

For Ekipa, tools should support Agile behaviour instead of adding process overhead. Its use of Kanban Tasks, Sales CRM, and MCP applies that principle to its own operations.

Work is visible where the team already communicates. Customer context is shared instead of scattered. AI can help with reviews and updates without becoming a separate system of record. Together, the three products create a connected workflow for moving from conversation to context to action.

For Tooling Studio, Ekipa is a particularly meaningful customer because its team evaluates working practices professionally. Their day-to-day use shows how a lightweight Google Workspace-native setup can support both human collaboration and AI-assisted operations.

Kanban Tasks
Shared Kanban Boards with your Team
Start using Kanban Tasks for free. No credit card required. Just sign up with your Google Account and start managing your tasks in a Kanban Board directly in your Google Workspace.