Discover the best CRM for Google Workspace to enhance collaboration, automate sales, and improve workflows. Explore our top picks for 2025!
Do you struggle to manage customer relationships and track sales within Google Workspace? This listicle provides eight powerful CRM tools that integrate seamlessly with your existing Google environment. Discover how these CRM for Google Workspace solutions can streamline your workflow, centralize customer data, and boost productivity by automating tasks. We'll cover key features of Tooling Studio, Copper, Streak, HubSpot CRM, Pipedrive, Zoho CRM, Salesforce, and Capsule CRM—empowering you to choose the perfect CRM for Google Workspace to meet your specific needs.
Tooling Studio enhances productivity within the Google Workspace environment by offering lightweight, natively integrated Chrome extensions designed to streamline task management and sales workflows. It aims to centralize your work within Google Workspace, eliminating the need to switch between multiple apps. Its core product, Kanban Tasks, brings the power of visual project management directly into Gmail and Google Tasks, while the upcoming Sales CRM extension promises to integrate lead and deal management within Google Contacts. This makes Tooling Studio a compelling CRM for Google Workspace, particularly for teams already heavily reliant on Google's ecosystem.
For project managers and team leads using Google Workspace, Kanban Tasks provides a shared visual workspace for organizing, assigning, and tracking tasks. Imagine transforming your Google Tasks into a collaborative Kanban board, accessible directly within Gmail. This allows for intuitive drag-and-drop task management, real-time updates, and seamless communication through comments, tags, and attachments. No more juggling separate project management tools – everything lives within your familiar Google interface.
Small and medium-sized businesses seeking a unified task and project management solution can leverage Tooling Studio to consolidate their workflows. The near-native integration minimizes the learning curve and encourages rapid adoption across the team. Features like real-time collaboration, shared boards, and detailed task assignments improve communication and project tracking, leading to increased efficiency and better project outcomes.
Sales teams can anticipate the benefits of the upcoming Sales CRM extension (currently in beta), which will integrate directly with Google Contacts. This integration will allow sales representatives to manage leads, deals, and customer interactions within their existing contact management system, streamlining the sales pipeline and reducing data silos.
Even individual professionals and freelancers who primarily manage tasks within Gmail can benefit from the visual organization and enhanced features offered by Kanban Tasks. The ability to add comments, tags, and attachments directly to tasks within Gmail boosts individual productivity and task management.
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Pricing: Kanban Tasks is currently free. Pricing for the Sales CRM extension is yet to be announced.
Implementation Tip: Simply add the Tooling Studio Chrome extension from the Chrome Web Store. Once installed, you can access Kanban Tasks directly within Gmail and Google Tasks.
Why It Deserves Its Place on the List: Tooling Studio stands out for its seamless integration with Google Workspace, bringing essential CRM and project management features directly into the familiar Google interface. Its focus on user experience, active development, and commitment to user feedback makes it a valuable tool for individuals, teams, and businesses seeking enhanced productivity within the Google ecosystem. While the Sales CRM component is still under development, the potential for a fully integrated CRM within Google Workspace makes Tooling Studio a promising solution for managing your entire workflow, from tasks and projects to sales and customer relationships.
Website: https://tooling.studio
Copper, formerly known as ProsperWorks, stands out as a leading CRM for Google Workspace, meticulously designed to streamline customer relationship management directly within the familiar Google environment. Its native Gmail integration empowers users to manage leads, track deals, and nurture customer relationships without ever leaving their inbox. This tight integration automatically captures and organizes contact details, eliminating tedious manual data entry and ensuring your customer information remains accurate and up-to-date. Further enhancing its user-friendliness, Copper’s interface mirrors Google's design language, minimizing the learning curve for Google Workspace users. This makes it a particularly attractive CRM solution for teams already heavily invested in the Google ecosystem.
For project managers using Google Workspace, Copper centralizes communication and contact history, providing valuable context for project discussions and client interactions. Sales teams benefit from automated lead capture and the ability to manage their entire sales pipeline within Gmail, boosting productivity and closing deals faster. Even individual professionals and freelancers can leverage Copper to organize their contacts and communication, maintaining a professional edge. Learn more about Copper and its benefits for sales teams.
Copper offers a range of features specifically designed for Google Workspace users: deep Gmail and Google Calendar integration for scheduling and communication, automated data entry and contact management to free up time, custom pipelines and visual sales process tracking for clear oversight, built-in email templates and tracking to streamline outreach, and seamless synchronization with other Google Workspace apps. This makes it an ideal crm for google workspace.
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While pricing details may vary depending on the chosen plan, Copper offers different tiers to accommodate various business sizes and needs. Implementation is typically straightforward, thanks to the seamless Google Workspace integration. For teams already entrenched in the Google ecosystem seeking a powerful yet user-friendly CRM, Copper is a compelling choice. It deserves its place on this list because of its unparalleled Google Workspace integration, its intuitive design, and its focus on automating key CRM tasks. This combination of features allows teams to manage customer relationships efficiently without disrupting their existing workflows.
Streak is a CRM for Google Workspace that lives entirely inside Gmail, transforming your inbox into a robust sales and customer management tool. It's specifically designed for teams who heavily rely on email for their workflow, eliminating the need to constantly switch between different applications. This makes Streak a compelling option for project managers, sales teams, and even individual professionals who manage tasks and client communication primarily within Gmail. By organizing leads and customers into pipelines directly within your inbox, Streak allows you to track deals, manage relationships, and collaborate with team members without ever leaving your email interface.
Imagine managing your entire sales pipeline, from initial contact to closing the deal, all within Gmail. With Streak, you can categorize emails, add notes, schedule follow-ups, and view the stage of each deal, all directly within the email thread. This streamlines your workflow and reduces the risk of missing crucial information scattered across different platforms. Data enrichment features automatically populate contact information, saving you valuable time and effort. The shared team inbox with assignment capabilities enhances collaboration, enabling project managers and team leads to efficiently delegate tasks and monitor progress.
Streak offers customizable pipelines to fit various workflows, whether you're managing sales, support tickets, hiring processes, or even real estate deals. This flexibility makes it adaptable to the diverse needs of small and medium-sized businesses. For example, a sales team can customize their pipeline to reflect their specific sales stages, while a support team can track customer issues through resolution. Learn more about Streak for specific use-cases and implementation tips.
While Streak excels within Gmail, it's worth noting that its functionality outside of email management is limited. This makes it less suitable for businesses with complex sales processes requiring advanced features like in-depth reporting and analytics. Additionally, the mobile experience isn't as polished as the desktop version.
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Pricing: Streak offers a free plan for individual users with limited features. Paid plans start at $15/user/month and offer more advanced features and increased data storage.
Website: https://www.streak.com/
Streak deserves its place on this list because it provides a uniquely integrated CRM experience within Google Workspace. For businesses and individuals who primarily use Gmail for client communication and project management, Streak offers an efficient and intuitive solution to manage relationships and track progress without leaving their inbox. This is especially valuable for small teams and freelancers seeking a streamlined workflow within the Google Workspace ecosystem. However, it's essential to consider the limitations regarding functionality outside of email and its mobile experience before committing.
HubSpot CRM stands out as a compelling choice for Google Workspace users due to its generous free tier and deep integration capabilities. This platform offers a robust solution for managing contacts, tracking interactions, and streamlining communication directly within your Google Workspace environment. Imagine effortlessly logging emails, scheduling meetings, and gaining valuable insights into your customer relationships, all without leaving your familiar Gmail or Google Calendar interface. This is precisely the power that HubSpot CRM brings to the table, making it an ideal solution for businesses of all sizes seeking a CRM for Google Workspace.
For project managers and team leads using Google Workspace, HubSpot CRM helps centralize client communication and track project progress. Sales teams benefit from automated email sequences, lead scoring, and deal tracking features that integrate seamlessly with Gmail and Google Calendar. Even individual professionals and freelancers can leverage the free tier for contact management and email scheduling, increasing productivity and organization. For those looking to scale their operations, HubSpot CRM offers paid tiers that unlock marketing automation, sales pipelines, and customer service tools, making it an all-in-one platform that grows with your business.
Specifically, the integration with Gmail and Google Calendar allows users to track email opens and clicks, log email communications directly to contact records, and schedule meetings directly from their inbox. The free core CRM functionalities include contact management, deal tracking, and task management. HubSpot CRM also provides valuable contact and company insights, pulling data from various sources to provide a 360-degree view of your customer base. Furthermore, it offers customizable email templates and a meeting scheduler that syncs perfectly with Google Calendar.
While the free tier provides essential CRM features, accessing premium features like marketing automation and advanced reporting requires upgrading to a paid plan. This can become expensive for smaller businesses. Additionally, while generally user-friendly, HubSpot CRM is more complex than some Gmail-only solutions and its Google Workspace integration isn’t quite as seamless as some dedicated add-ons. You may find that specialized options offer a tighter integration if your needs are exclusively focused within the Google Workspace ecosystem. Learn more about HubSpot CRM for a broader understanding of how it fits into a startup environment.
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Website: https://www.hubspot.com/products/crm
HubSpot CRM deserves its place on this list because it offers a powerful blend of free core CRM features and seamless Google Workspace integration. Its scalability makes it an attractive option for businesses looking for a long-term CRM solution that can adapt to their evolving needs. If you're seeking a CRM that goes beyond basic contact management and offers the potential for robust marketing automation, HubSpot CRM is a strong contender.
Pipedrive stands out as a powerful sales-focused CRM that offers robust, though not fully comprehensive, Google Workspace integration. Its primary strength lies in its highly visual pipeline approach to sales management, allowing users to easily track deals as they progress through various stages. This makes it an ideal CRM for Google Workspace users prioritizing sales management and seeking a streamlined, visually driven platform. For teams heavily reliant on Gmail and Google Calendar for communication and scheduling, Pipedrive offers seamless integration, enabling email tracking directly within Gmail and two-way synchronization with Google Calendar for managing appointments and follow-ups. This keeps everything centralized within your existing Google Workspace ecosystem, minimizing context switching and maximizing efficiency.
For example, a sales representative can track email opens and clicks directly within Gmail, providing valuable insights into customer engagement. They can also schedule follow-up calls or meetings directly from Pipedrive, which will automatically synchronize with their Google Calendar and send invitations to clients. This streamlined workflow helps sales teams stay organized and focus on closing deals. Further integration with Google Contacts ensures that all your client information is consistently updated and accessible across both platforms. Pipedrive also boasts an AI-powered sales assistant, providing insights and suggestions to further optimize the sales process.
While Pipedrive excels in its intuitive visual interface and sales-focused features, it's worth noting that its Google Workspace integration, while strong, isn't as deep as some other options like Copper or Streak. For example, document collaboration within Google Docs or Sheets isn't as tightly woven into the Pipedrive workflow. Additionally, certain marketing features, such as email marketing campaigns, require higher-tier subscription plans. Reporting capabilities are also somewhat limited in the lower-priced plans.
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Website: https://www.pipedrive.com/
Pricing: Pipedrive offers various pricing tiers based on features and user requirements. It is recommended to visit their website for the most up-to-date pricing information.
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Pipedrive earns its place on this list as a highly effective sales-focused CRM for Google Workspace users. Its visual pipeline management, combined with its streamlined Google Calendar and Gmail integration, makes it a powerful tool for managing and closing deals efficiently. While its Google Workspace integration may not be as comprehensive as some competitors, its focus on core sales functionalities makes it a compelling option for sales teams prioritizing a visually intuitive and efficient platform within their Google Workspace environment.
Zoho CRM is a powerful CRM for Google Workspace offering a comprehensive suite of sales, marketing, and customer support features tightly integrated with the Google ecosystem. This integration allows for seamless synchronization of contacts, calendar events, and emails between Zoho CRM and your Google Workspace apps. It’s particularly appealing to small and medium-sized businesses (SMBs) looking for robust functionality without the hefty price tag often associated with enterprise-level CRM solutions. This makes it a strong contender for businesses already invested in the Google Workspace environment. For project managers needing to track client communication, sales teams managing leads, or even freelancers juggling multiple projects, Zoho CRM within Google Workspace can significantly streamline workflows.
Key features that make Zoho CRM a valuable addition to your Google Workspace include its Gmail contextual gadget. This gadget allows you to view and update CRM data directly within your Gmail inbox, eliminating the need to constantly switch between applications. Think of the time saved when you can log a call, update a contact, or create a new lead without leaving your email. Further integration with Google Calendar, Tasks, and Contacts ensures that your schedule, to-dos, and client information are always synchronized. You can even manage documents effectively with the integrated Google Drive functionality. Zoho CRM also boasts its own AI assistant, Zia, which provides valuable sales insights and predictions. Workflow automation and customizable modules further enhance its flexibility, allowing you to tailor the system to your specific business processes.
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Website: https://www.zoho.com/crm/
While pricing details can vary based on the chosen plan, Zoho CRM stands out by offering a free edition for up to three users, making it an accessible option for very small businesses. Paid plans scale up to accommodate larger teams and offer increasingly advanced features. Zoho CRM deserves a place on this list because it bridges the gap between affordability and functionality for Google Workspace users. It provides a powerful CRM solution that seamlessly integrates with the tools businesses already rely on, ultimately boosting productivity and streamlining operations.
Salesforce, the industry-leading CRM, offers a powerful integration with Google Workspace via Salesforce for Google Apps, bridging the gap between robust customer management and Google's productivity suite. While not designed solely for Google Workspace, this integration facilitates strong cross-platform synchronization, catering to organizations requiring enterprise-grade CRM functionality within their existing Google environment. This makes it a compelling option for businesses already invested in the Salesforce ecosystem and looking to streamline their workflow within Google Workspace.
For project managers, the integration allows linking project milestones with sales opportunities, providing a holistic view of progress. Sales teams benefit from Gmail integration with Salesforce Inbox, logging emails, managing contacts, and updating opportunities directly within their inbox. Google Calendar sync ensures appointments and events are consistent across platforms, minimizing scheduling conflicts. Teams can collaborate on proposals and contracts within Google Drive, with seamless access to these documents within Salesforce. Even individual freelancers can leverage the power of Salesforce to manage their client relationships within their familiar Google Workspace environment.
Key features include Gmail integration with Salesforce Inbox, Google Calendar synchronization, Google Drive document management integration, Einstein AI for analytics and insights, and highly customizable workflow automation. Imagine a sales representative responding to a lead directly from Gmail, automatically logging the interaction in Salesforce, and scheduling a follow-up meeting synced with Google Calendar, all without leaving their inbox. This streamlined workflow significantly boosts productivity.
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Pricing: Salesforce offers various pricing tiers based on features and user requirements. Contact Salesforce directly for detailed pricing information.
Technical Requirements: A Salesforce subscription and a Google Workspace account are required. Implementation usually involves configuring the Salesforce for Google Apps connector and mapping data fields between the two platforms.
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Website: https://www.salesforce.com/
While the cost and complexity might be a barrier for smaller businesses, Salesforce's comprehensive functionality and scalability make it a powerful CRM for Google Workspace solution for those needing enterprise-grade features and deep integration with their existing Salesforce environment. Its place on this list is warranted for organizations prioritizing robust CRM capabilities over simplicity and cost-effectiveness.
Capsule CRM is a straightforward and user-friendly CRM designed for seamless integration with Google Workspace. It prioritizes simplicity without sacrificing core functionalities like contact management, sales pipeline visualization, and task tracking. For businesses already entrenched in the Google ecosystem, Capsule offers a streamlined way to manage customer relationships without the steep learning curve of more complex CRM platforms. Its integration with Gmail, Google Calendar, and Google Contacts creates a unified workflow, enhancing productivity by centralizing essential information.
Capsule CRM earns its spot on this list due to its balance of ease of use and essential features, making it a particularly attractive option for small and medium-sized businesses (SMBs) using Google Workspace. Imagine easily tracking sales opportunities directly within your Gmail inbox or scheduling follow-up meetings synchronized with your Google Calendar. This level of integration minimizes context switching and keeps your team focused on closing deals. Project managers and team leads will appreciate the task management capabilities tied to contacts and projects, streamlining communication and progress monitoring.
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Website: https://capsulecrm.com/
Implementation Tip: Start by leveraging the free tier to explore Capsule's features and determine if it fits your team's workflow. Focus on integrating your Google Contacts and setting up customized sales pipelines to align with your sales process. The Gmail sidebar extension is a powerful feature to prioritize for enhancing sales team productivity. Capsule CRM is a valuable CRM for Google Workspace users looking for a straightforward, easy-to-implement solution that enhances their existing workflow without adding unnecessary complexity.
Product | Core Features & Integration | User Experience & Quality ★ | Value & Pricing 💰 | Target Audience 👥 | Unique Selling Points ✨ |
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🏆 Tooling Studio | Kanban boards in Gmail, Google Tasks; upcoming Sales CRM in Google Contacts | ★★★★☆ Clean, near-native UI; real-time collaboration | 💰 Free (Kanban Tasks); CRM in beta | 👥 Individuals, small teams, enterprises | ✨ Fully native Google Workspace integration; Kanban + CRM unified; strong security |
Copper | Deep Gmail & Workspace integration; auto data entry | ★★★★ Intuitive, Google-style design | 💰 Mid to high pricing | 👥 Google Workspace users needing CRM in inbox | ✨ Automated data capture; built-in email templates |
Streak | Gmail-based CRM with email tracking & scheduling | ★★★★ Email-centric, very intuitive | 💰 Free tier available | 👥 Email-heavy teams & individuals | ✨ Entirely inside Gmail; free for individuals |
HubSpot CRM | Gmail, Calendar sync; marketing & service tools | ★★★★ Generous free tier; scalable | 💰 Free core; expensive upgrades | 👥 Growing businesses needing full CRM platform | ✨ All-in-one CRM & marketing automation |
Pipedrive | Visual sales pipeline; Gmail & Calendar integration | ★★★★ Visual, intuitive; strong mobile | 💰 Mid-tier pricing | 👥 Sales-focused teams | ✨ AI sales assistant; customizable pipelines |
Zoho CRM | Gmail gadget; Drive, Calendar sync; AI assistant | ★★★ Good customization; dated UI | 💰 Affordable, scalable | 👥 Small to mid-size businesses | ✨ Part of Zoho ecosystem; rich automation |
Salesforce | Gmail integration; Einstein AI; advanced workflows | ★★★★★ Enterprise-grade, complex | 💰 Premium pricing | 👥 Enterprises requiring full-featured CRM | ✨ Most comprehensive CRM; advanced analytics |
Capsule CRM | Gmail sidebar; Contacts & Calendar sync; pipelines | ★★★ Simple, easy to use | 💰 Affordable; free up to 2 users | 👥 Small teams & startups | ✨ Simple setup; good basic features without complexity |
Finding the perfect CRM for Google Workspace requires careful consideration of your team's unique needs and budget. This article explored eight powerful tools—Tooling Studio, Copper, Streak, HubSpot CRM, Pipedrive, Zoho CRM, Salesforce, and Capsule CRM—each offering distinct features and integration levels within the Google Workspace ecosystem. Remember the key takeaways: some prioritize deep Gmail integration (like Streak), others offer robust sales automation (like Pipedrive), and some provide comprehensive suites for larger enterprises (like Salesforce).
When evaluating CRMs for your Google Workspace, it's important to understand the broader landscape of customer relationship management. For a deeper dive into the distinctions and advantages of different platforms, check out Differences and Advantages: CRM vs. Customer Success Platforms from Statisfy.
Consider your team's size, the complexity of your sales processes, essential features, and your current Google Workspace usage. Implementing a new CRM impacts your workflow, so choose wisely. Factors like ease of use, scalability, and reporting capabilities will influence your long-term success with the platform. By thoroughly evaluating your options and aligning them with your specific requirements, you'll empower your team to achieve greater productivity and better manage customer relationships directly within their familiar Google environment.
Streamline your Google Workspace with a powerful CRM and unlock your team's full potential. Tooling Studio offers seamless integration with Google Workspace apps, empowering you to manage projects, track progress, and enhance collaboration. Explore the possibilities and transform your workflow with Tooling Studio.